Federico
Appoggetti.

Hi, I’m Federico.

As a kid, I played with my imagination. Today, I work with it.

I move between art direction and illustration: I love bringing these two worlds together, but also letting them stand on their own when a project calls for it. Every brand has a story and a language to discover: I enjoy exploring them, asking questions and finding the right way to tell their story.

I’m curious, and I’m excited by creating campaigns and illustrations that look beautiful, grow from a genuine insight and, in their own small way, can make a difference.